I've always had an active imagination. As a kid, I used to craft stories in my head. That eventually grew into a need to tell stories using the written word. Despite this, I never managed to convince myself that I should write as a career.
As a result, I ended up studying Law at McGill University. My legal career took me to Connecticut to be in-house counsel, at the largest privately owned ferry company in the United States. This also allowed me to get my first real exposure to business. I became the first person in the world to receive a business card with the title, "Counsel, International Affairs/Director, Food Services."
After two years in Connecticut, I returned to Montreal, determined to start a non-legal career. It was at that point, that I joined the Yellow Pages Group and became part of a team that was attempting to transform a 100-year old print directory into a premiere digital marketing company. Since then, I have launched product offerings for search engine marketing, online local display advertising, and Facebook marketing for local businesses, and currently head up the product team for all online presence and content products. Hundreds of thousands of SMBs use our services and media.
Throughout all of this, I have never stopped writing both fiction and non-fiction. As a freelance writer, I've written pieces for multiple online and offline publications on topics ranging from marketing to the environment.
I also co-founded Gin and Tea, a boutique video production firm; co-founded and edit one of the fastest growing online tattoo magazines in Canada, Skin Deep in Art; wrote a marketing guide for small and medium-sized businesses entitled 21st Century Marketing; am a runner and health nut; and actively practice minimalism.
In a world that is increasingly specialized, I am a consummate generalist. I am a Jack-of-all-trades.
My job is to help small businesses navigate the confusing waters of digital marketing. After years of giving similar advice to individual business owners, I decided that it was time to put all of the strategies and tactics that would be useful for a business owner into a single resource. That resource is 21st Century Marketing, and my hope is that anyone who reads it, will be that much closer to understanding and mastering the power of digital marketing.
21st Century Marketing is written with business owners in mind, and is structured to be used either as an educational tool or a reference resource, all while attempting not to do what most digital marketing resources do: overcomplicate.
21st Century Marketing is free, and is licensed under a Creative Commons license to allow for easy sharing and distribution, so download away.
I have lived on the web for the better part of my adult life. I write, interact and exist in many places across the web. Here are just a few places you can find me.
Gin and Tea: I am co-founder and partner at Gin and Tea. Gin and Tea's mission is to bring high quality, creative work to a mass audience. We create music videos, brand videos, commercials, and original shorts.
Skin Deep in Art: An online magazine that explores the Tattoo sub-culture, and its integration and impact on the mainstream. In addition to co-founding it, I actively write for Skin Deep in Art.
Twitter: Follow my tweets for an assortment of tech, business, sports, random observations, and anecdotes.
LinkedIn: Connect with me on LinkedIn for my professional resume.