Comments on: 17 Tips for Crafting Copy that Sells

By: Barbara the Virtual Coach's Journal - Page 21

Barbara the Virtual Coach's Journal - Page 21 — Wed, 21 Oct 2009 11:51:13 +0000

[...] 17 Tips for Crafting Copy that Sells — http://www.AdamDiStefano.com [...]

By: Adam

Adam — Wed, 21 Oct 2009 01:07:17 +0000

Hi Barbara. Interesting choice picking #15 as your favourite. I think telling a story comes naturally to some, and not so much to others. I write fiction, so telling a story while I write is second nature to me. For others, writing is more of a dialogue.

I think anyone can tell a story, it’s just a matter of making the conscious choice to do so. We all tell stories everyday. “What did you do this weekend?” “You won’t believe what my dog did this morning…” etc…

A story for the purpose of copywriting doesn’t have to be the DaVinci Code to be effective (as a matter of fact, it’s probably best that it’s not). It just needs to flow well.

Thanks for the comment!

By: Barbara Ling, Virtual Coach

Barbara Ling, Virtual Coach — Tue, 20 Oct 2009 22:09:20 +0000

#15 is my favorite….and sometimes is the most difficult for me as well.

By: Adam

Adam — Tue, 20 Oct 2009 13:03:45 +0000

Josh – Thanks for the comment. I don’t know where you found that analogy, but I may just steal it for use at a future point. Steatopygous, on the other hand, you can keep.

By: Josh Hanagarne

Josh Hanagarne — Mon, 19 Oct 2009 21:57:14 +0000

Adam, as someone who loves big words (steatopygous means “fat-buttocked:), I’ve had to get over it somewhat as I’ve begun writing on the web more.

Someone made a great analogy once–

trying to impress someone with your vocabulary is like trying to get someone else to feel sentimental about the collection of your baby teeth that you kept.

Good post, buddy.

By: Adam

Adam — Fri, 16 Oct 2009 01:15:57 +0000

See, now that, in my opinion is not acceptable. Like I said in the post, you can break the rules for added impact and if it doesn’t distract from the message. If you’re inconsistent in what you’re doing, that distracts and I highly doubt the incorrect punctuation did anything to add impact!

By: Paul D. Selman

Paul D. Selman — Wed, 14 Oct 2009 21:17:33 +0000

Number four is a painful one for me to face up to, as well… but it’s undeniably true.

Of course, being a stickler for grammar/punctuation/spelling/OCD, it did annoy me when I saw somebody’s business sign the other day and the name of the company was punctuated correctly in one place and incorrectly in another. While I’ll admit that punctuation may not be the most important part of a business sign, surely they could at least try to be consistant!

By: Adam

Adam — Wed, 14 Oct 2009 02:52:05 +0000

Thanks for the kind words, Chris. Look forward to hearing any feedback you might have.

By: Chris Moran

Chris Moran — Wed, 14 Oct 2009 02:34:17 +0000

Nice writing style. Looking forward to reading more from you.

Chris Moran