Comments on: Why Copywriting Gets Overlooked http://www.adamdistefano.com/2009/10/why-copywriting-gets-overlooked/ Thoughts on Business, Marketing & Creativity Sun, 29 Jan 2012 19:52:27 +0000 hourly 1 http://wordpress.org/?v=3.0 By: 17 Tips for Crafting Copy that Sells — www.AdamDiStefano.com http://www.adamdistefano.com/2009/10/why-copywriting-gets-overlooked/comment-page-1/#comment-21 17 Tips for Crafting Copy that Sells — www.AdamDiStefano.com Wed, 14 Oct 2009 02:30:32 +0000 http://www.adamdistefano.com/?p=49#comment-21 [...] ← Why Copywriting Gets Overlooked [...] [...] ← Why Copywriting Gets Overlooked [...]

]]> By: Adam http://www.adamdistefano.com/2009/10/why-copywriting-gets-overlooked/comment-page-1/#comment-20 Adam Tue, 13 Oct 2009 00:44:31 +0000 http://www.adamdistefano.com/?p=49#comment-20 Jodi, agree with you 100% and I think the big key of what you've said here is "tell the reader exactly what to do." Too often, business people who don't have a sales background forget that the most important part of making the sale, is asking (or telling) the consumer to buy. Jodi, agree with you 100% and I think the big key of what you’ve said here is “tell the reader exactly what to do.” Too often, business people who don’t have a sales background forget that the most important part of making the sale, is asking (or telling) the consumer to buy.

]]> By: Jodi Kaplan http://www.adamdistefano.com/2009/10/why-copywriting-gets-overlooked/comment-page-1/#comment-19 Jodi Kaplan Mon, 12 Oct 2009 21:19:28 +0000 http://www.adamdistefano.com/?p=49#comment-19 I start with the copy and then go to the designer. The copy has to answer questions. It has to build trust (as you said), and it has to tell the reader exactly what to do. A great design with poor copy won't convert and neither will great copy with an unusable design (poor navigation or pictures that obscure the text). They both have to work together. I start with the copy and then go to the designer. The copy has to answer questions. It has to build trust (as you said), and it has to tell the reader exactly what to do.

A great design with poor copy won’t convert and neither will great copy with an unusable design (poor navigation or pictures that obscure the text). They both have to work together.

]]> By: Tweets that mention Why Copywriting Gets Overlooked — www.AdamDiStefano.com -- Topsy.com http://www.adamdistefano.com/2009/10/why-copywriting-gets-overlooked/comment-page-1/#comment-18 Tweets that mention Why Copywriting Gets Overlooked — www.AdamDiStefano.com -- Topsy.com Thu, 08 Oct 2009 09:38:25 +0000 http://www.adamdistefano.com/?p=49#comment-18 [...] This post was mentioned on Twitter by Adam Di Stefano. Adam Di Stefano said: Why copywriting gets overlooked in the web marketing process: http://su.pr/1eS8aS [...] [...] This post was mentioned on Twitter by Adam Di Stefano. Adam Di Stefano said: Why copywriting gets overlooked in the web marketing process: http://su.pr/1eS8aS [...]

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