Comments on: Free Marketing Costs More Than You Think http://www.adamdistefano.com/2009/11/free-marketing-costs-more-than-you-think/ Thoughts on Business, Marketing & Creativity Tue, 29 Jun 2010 16:49:06 +0000 hourly 1 http://wordpress.org/?v=3.0 By: 6 Reasons to Hire an Expert (or Not) — www.AdamDiStefano.com http://www.adamdistefano.com/2009/11/free-marketing-costs-more-than-you-think/comment-page-1/#comment-73 6 Reasons to Hire an Expert (or Not) — www.AdamDiStefano.com Wed, 25 Nov 2009 02:27:32 +0000 http://www.adamdistefano.com/?p=81#comment-73 [...] ← Free Marketing Costs More Than You Think [...] [...] ← Free Marketing Costs More Than You Think [...]

]]> By: Kenji Crosland http://www.adamdistefano.com/2009/11/free-marketing-costs-more-than-you-think/comment-page-1/#comment-72 Kenji Crosland Thu, 19 Nov 2009 22:17:22 +0000 http://www.adamdistefano.com/?p=81#comment-72 I think you've got a point there. I personally haven't thought about marketing myself recently because I shut down my freelance writing business and am currently building a web app. Since I don't have much money to spend, I'll probably go full time on marketing the app when it's finished. Right now I'm just keeping up on good blogs, tweeting a bit, and slowly building a new website. I try to keep the time spent on those activities to a minimum. After all, what's the point of marketing when you have nothing to sell? I think you’ve got a point there. I personally haven’t thought about marketing myself recently because I shut down my freelance writing business and am currently building a web app. Since I don’t have much money to spend, I’ll probably go full time on marketing the app when it’s finished. Right now I’m just keeping up on good blogs, tweeting a bit, and slowly building a new website. I try to keep the time spent on those activities to a minimum. After all, what’s the point of marketing when you have nothing to sell?

]]> By: Adam http://www.adamdistefano.com/2009/11/free-marketing-costs-more-than-you-think/comment-page-1/#comment-71 Adam Thu, 19 Nov 2009 18:05:43 +0000 http://www.adamdistefano.com/?p=81#comment-71 Hey Kenji - I think that's a good rule of thumb, but I do believe it goes deeper than that. Even if you're selling yourself (not like prostitution, like your services), I think in some cases, you can be better served through traditional media. The way I see it, people who sell their services have a direct link between the amount of time they spend working for customers, and how much revenue they bring in. Time spent working on "free marketing" is an investment, but perhaps the investment would have been better had that person instead used that time to do more customer work and let the earnings from that pay for some traditional media - or pay an expert to do the "free" stuff. Hey Kenji – I think that’s a good rule of thumb, but I do believe it goes deeper than that. Even if you’re selling yourself (not like prostitution, like your services), I think in some cases, you can be better served through traditional media. The way I see it, people who sell their services have a direct link between the amount of time they spend working for customers, and how much revenue they bring in. Time spent working on “free marketing” is an investment, but perhaps the investment would have been better had that person instead used that time to do more customer work and let the earnings from that pay for some traditional media – or pay an expert to do the “free” stuff.

]]> By: Kenji Crosland http://www.adamdistefano.com/2009/11/free-marketing-costs-more-than-you-think/comment-page-1/#comment-70 Kenji Crosland Thu, 19 Nov 2009 17:10:34 +0000 http://www.adamdistefano.com/?p=81#comment-70 Nice insights, Adam. I think investing your time in free media marketing depends on what you're selling. If you're selling your own personal services (consulting or freelance writing services, for example), then it makes sense to make connections through social media services like LinkedIn and the like. If, on the other hand, you're selling something that goes beyond your personal services, then I believe it's worth investing in some traditional media to help build a buzz about whatever product it is you're selling. Nice insights, Adam.

I think investing your time in free media marketing depends on what you’re selling. If you’re selling your own personal services (consulting or freelance writing services, for example), then it makes sense to make connections through social media services like LinkedIn and the like. If, on the other hand, you’re selling something that goes beyond your personal services, then I believe it’s worth investing in some traditional media to help build a buzz about whatever product it is you’re selling.

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