Comments on: Is Traditional Advertising Dying?

By: How to Get Rid of Your Social Media State of Mind

How to Get Rid of Your Social Media State of Mind — Mon, 22 Feb 2010 10:59:45 +0000

[...] DiStefano explained this very well in his post: “Is Traditional Advertising Dying?” he writes, Internet marketers spend their lives on the internet, so they sometimes forget that [...]

By: Paul D. Selman

Paul D. Selman — Fri, 19 Feb 2010 18:49:41 +0000

Another great post, Adam.
You know, I’ve always wondered why there have never been advertising pages between chapters in novels, like there are in magazines and comicbooks. Don’t get me wrong; I wouldn’t WANT them there, but it’s always struck me as odd that it was virtually the only place I didn’t have advertising rammed down my throat. I also wonder if that will change as more and more people switch to buying and reading digital copies of books, rather than paper copies, to read on their Kindles and things.

By: Adam

Adam — Thu, 18 Feb 2010 20:11:18 +0000

Another great point, that I didn’t cover in this post. The simple fact of the matter is that all types of marketing generally work better if used in conjunction with one another. Very few companies have great success with only a single form of marketing. Thanks for the great analogy, Ross!

By: Adam

Adam — Thu, 18 Feb 2010 20:08:43 +0000

Great example, Eric. In the end it comes down to the funnel. Internet marketing does a great job of converting interested customers, but those customers need to first be aware, and traditional media still does a better job of this than internet marketing, in most cases.

By: Ross Simmonds - @TheCoolestCool

Ross Simmonds - @TheCoolestCool — Thu, 18 Feb 2010 16:37:32 +0000

Although I’m in the internet marketing business, nothing frustrates me more than someone saying traditional advertising is dead. During the Superbowl, several bloggers claimed GoDaddy and Dodge failed to making these claims based off of the stats provided from #Brandbowl. They were actually crowning champions and trying to make arguments solely based on what people were tweeting! I was blown away…

The number of people who tweet is only a token of the amount of people who watch the game. Not to mention, the majority of the people on twitter aren’t representative of the average football fan.

Like you said, “Internet marketers spend their lives on the internet, so they sometimes forget that other people – normal people – have slightly healthier, more balanced lives.” As soon as these people start to realize that there is more out there than twitter and facebook. They will realize that a combination of the New Marketing and Traditional Marketing will yield better results. They both have their benefits and both have their setbacks. At the end of the day, people are still going to use the web and some people are still going watch commercials.

Its like Vinegar and Baking Soda. Alone they can be great. But when you mix them together, you get to see magic.

Great Post Adam.

By: Eric Dufour

Eric Dufour — Thu, 18 Feb 2010 16:16:22 +0000

Great post Adam.

I do agree with your point. I believe that the perfect marketing campaign is a well balanced mix between online marketing and traditional marketing. If a marketer decides to spend his full budget on online media, then it will results into low to medium return. If the offline strategy support the online initiative and vice versa, then you have a great return.

To relate the super-bowl, Volkswagen is a good example of a well balanced mix. VW broadcasted a Commercial on TV (Punch for VW) during the super-bowl. They also created a microsite that allows users to select a punch and select a car. This application has also been published to social media platforms and the TV commercial on Youtube. The objective is to create a viral campaign.

this is the best example of a well balanced mix

Traditional is still alive and will remain. Marketers need to make smart choices with media planning and not let the ”industry trend” dictates their strategic thinking.